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Conversion Optimization — Back To Basics with Research and Experimentation.
Conversion Optimization carries a lot of misconstrued definitions and this often leads to having the wrong idea about what it involves.
Oreoluwa Akinnawo
Jun 25, 20214 min read
Make Your Website Analytics Work For You
Understanding what to measure in your analytics can go a long way in helping you optimize your website for conversion.
Oreoluwa Akinnawo
Jun 25, 20216 min read
A/B Tests & Statistical Validity
An A/B test cannot tell you categorically what to do — it is simply a statement about the probability of one thing happening.
Oreoluwa Akinnawo
Jun 25, 20214 min read
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