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HOW WE DO IT
In our 8 step process of performing Customer Experience Research, we focus on the full customer journey starting with search analysis to post click messaging, site usability as well as post purchase experience.
We run audits on your analytics to identify and understand leaks in your funnel. This helps in implementing tactics to optimize the biggest sources of growth for your business.
Our checklists help you understand how well your website performs in terms of Relevance, Clarity, Content Clarity, Design Clarity, Friction, Distractions, Motivation and Buying Stages.
We run search specific user tests to understand the search intent of potential customers and know what they prioritize when searching for a product or service.
By collecting qualitative data such as customer survey responses and feedback from user tests, you can better understand your users’ experience and pinpoint areas of friction to work on.
POST CLICK MESSAGING
Our framework helps identify reasons your potential customer might have a hard time reconciling your ad copy with the content on your landing page.
Collect insights using data from your web analytics, heatmap, click activity and session recordings to better understand how what your customers do when they land on your website and use it to power up their experience.
COMPETITION BENCHMARKING & ANALYSIS
We help you understand how your business performs against competitions and help you cook up your next competitive advantage while milking the existing one.
We believe experimentation is a decision support tool. To reduce the risk of relying on opinions alone, we use experimentation to confirm the reliability and profitability of the decisions for your business.
Want to learn more about how we use our process to help businesses optimize their websites to increase revenue ?
Book a free 30 minute consultation with us.
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