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Oreoluwa Akinnawo
Oct 25, 20216 min read
Understanding Your Customers
With the world steadily adapting to digital interfaces, the need to establish a more human feel to your digital asset takes precedence.
Oreoluwa Akinnawo
Sep 22, 20214 min read
Using Conversion Optimization To Drive For Goals
Chasing numbers sometimes leads businesses to lose sight of their vision; providing quality products and services that customers love.
Oreoluwa Akinnawo
Jun 25, 20216 min read
Make Your Website Analytics Work For You
Understanding what to measure in your analytics can go a long way in helping you optimize your website for conversion.
Oreoluwa Akinnawo
Jun 25, 20214 min read
A/B Tests & Statistical Validity
An A/B test cannot tell you categorically what to do — it is simply a statement about the probability of one thing happening.
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