Oreoluwa AkinnawoOct 25, 20216 minUnderstanding Your CustomersWith the world steadily adapting to digital interfaces, the need to establish a more human feel to your digital asset takes precedence.
Oreoluwa AkinnawoSep 22, 20214 minUsing Conversion Optimization To Drive For GoalsChasing numbers sometimes leads businesses to lose sight of their vision; providing quality products and services that customers love.
Oreoluwa AkinnawoJun 25, 20216 minMake Your Website Analytics Work For YouUnderstanding what to measure in your analytics can go a long way in helping you optimize your website for conversion.
Oreoluwa AkinnawoJun 25, 20214 minA/B Tests & Statistical ValidityAn A/B test cannot tell you categorically what to do — it is simply a statement about the probability of one thing happening.